Read also : Binary Innovative Technology Solutions on a Drive to Support its Growth Hence it was only natural for them to create another platform, ANKA, where merchants can monitor their sales and inventory across all of these channels: Africa, social media, and websites, using an omnichannel dashboard. Perussault Diallo founded Afrikrea as a marketplace for Africa-based and -inspired fashion, clothes, accessories, arts, and crafts.įollowing trends analysis, the founders discovered that merchants on the Afrikrea platform were also active on other platforms, including websites and social media. In 2016, Moulaye Taboure, Kadry Diallo, and Luc B. That’s something that we’re very proud about and very intentional in building the round is we focused on having the best people at the table to help us grow,” he said. “We’re pretty happy to have some VCs in the round, but also having entrepreneurs that already did what we did. Sebastien Boye, I&P’s co-CEO, said in a statement that ANKA is at the heart of his company’s strategy: brilliant and ambitious founders, strong growth, value generation, and a compelling impact thesis.
Read also : Over $500K Up For Grabs For Egyptian Fintechs The customers, according to Taboure, are primarily from France and the United States, accounting for 90 percent of ANKA’s sales. According to ANKA, these buyers are from 174 nations, the majority of which are located in Europe and North America. Buyers who have transacted over $35 million on the marketplace have visited the platform over 700,000 times. Credits: ANKA Why The Investors InvestedĪNKA has recorded appreciable traction since its last funding. ANKA also wants to expand its 30-person workforce across four continents by hiring talent in technology, finance, sales, and marketing. The pre-Series A round will be used to assist the company expand its SaaS mobile infrastructure and continue product development, according to the company. The startup, which is backed by LoftyInc Capital and other local investors, has raised a total of $8.1 million. VestedWorld (US), Enigmo (Japan), Groupe Prunay (France), Rising Tide Africa (Nigeria), and SAVIU Ventures (France), which led ANKA’s seed round, are among the other investors. The financing was led by Investisseurs & Partenaires (I&P), a French venture capital firm focused on Africa. Afrikrea, an Ivorian ecommerce startup, has secured $6.2 million in a pre-Series A investment and rebranded as ANKA, the SaaS platform it introduced for sellers in April last year in cooperation with DHL and Visa.
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